Modularity is the varying structures
that all objects of new media have which can
maintain separate identities from one another even when combined. For
example, a power point or a prezi can contain text, colors, pictures, movie
clips, music, etc. Each element has maintained its own structure even though it
is combined into one means of presentation.
Automation is, “involved in media
creation, manipulation, and access” (32). On the lowest level this involves a
user while on the highest it uses the computer itself (artificial
intelligence). An example of high-level automation could be computers that play
chess. They have the rules of the game programmed into them and are able to
decide which pieces to move and then they do so.
Variability is how a computer can assemble,
through databases, multiple versions or suggestions related to one object. An
example of this would be the Pandora music website. Based on the music you
listen to, it will select similar styles of music and recommend them to you.
Transcoding deals with the
combination of the cultural layer (how humans structure and use the computer)
and the computer layer (how the computer systems work). Transcoding is how the
cultural layer can be formatted into the computer layer. An example of this
would be dating, normally an outside ritual that can now be done online through
the computer.
I feel that transcoding is the most
important factor in, “culture undergoing computerization,” because that is
essentially what it is. Transcoding is like translating a language, the meaning
in both languages is the same but different words are used. Transcoding takes
culture and translates it into computer format.
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